Ahead For AllCampaign Branding, Experiential Design, & Content Creation
For the launch of fintech startup Ahead, a mobile banking application aiming to cultivate financial literacy amongst communities of color, we were tasked with building out the creative for the launch campaign. Within the scope of work, we produced a series of in-person and virtual events and activations, updated and specialized creative materials within the established brand identity, and oversaw the coverage on multiple social media channels and the accompanying design assets. As the lead creative on this project, I was responsible for the overall visual direction and owned end-to-end production for all final assets, both digital and print.
Agency — OO&CO