Victor Ospina

Graphic Designer & Art Director
WYN BEAUTY by Serena WilliamsBranding Design, Packaging Design & Art Direction Support                      Branding Design, Packaging Design & Art Direction Support
Our team took center court for the complete brand development of WYN BEAUTY from the ground up. This included defining WYN's positioning, crafting its name and messaging, developing its visual and vocal identities, and designing impactful packaging.

PROCESS

Our approach, from both a design and strategy perspective, was rooted in Serena Williams's empowering message, ensuring 
WYN Beauty celebrates individual beauty journeys. The project aimed to create a brand that aligns with Serena Williams's core values:


Empowerment.Reflecting Serena's strength and determination on and off the court.

Performance.High-quality makeup designed for an active lifestyle.

Inclusivity.A diverse range of products catering to all beauty journeys. Reflecting Serena's strength and determination on and off the court.

LOGOTYPE


MONOGRAM

COLOR PALETTE


TYPOGRAPHY

Inquiries:

Email me here


(954) 203-2980

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