Victor Ospina

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Graphic Designer & Art Director
WYN BEAUTY by Serena WilliamsBranding Design, Packaging Design & Art Direction Support                      Branding Design, Packaging Design & Art Direction Support                    
 Our team took center court for the complete brand development of WYN BEAUTY from the ground up. This included defining WYN's positioning, crafting its name and messaging, developing its visual and vocal identities, and designing impactful packaging. Facilitated by my creative director and senior designer,  I was hands-on end-to-end owning key branding developments in the logotype/monogram, iconography, and construction of client-facing and B2B sales decks. Once in the packaging production process, I supported key deliveries in laying final artwork across all SKUS on the product lineup for launch.

WINNER for Best in Packaging – Beauty & Cosmetics at the Dieline Awards

PROCESS

Our approach, from both a design and strategy perspective, was rooted in Serena Williams's empowering message, ensuring 
WYN Beauty celebrates individual beauty journeys. The project aimed to create a brand that aligns with Serena Williams's core values:


Empowerment.Reflecting Serena's strength and determination on and off the court.

Performance.High-quality makeup designed for an active lifestyle.

Inclusivity.A diverse range of products catering to all beauty journeys. Reflecting Serena's strength and determination on and off the court.


Agency — Front Row
Creative Director — Caitlin Clingman
Senior Designer — Marshall Bower
Photo — Gates Creative
LOGOTYPE



MONOGRAM
COLOR PALETTE




TYPOGRAPHY
ICONOGRAPHY





GRAPHIC TREATMENTS

DIGITAL MARKETING  APPLICATIONS

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