Victor Ospina

Graphic Designer & Art Director


Elizabeth ArdenArt Direction Support for Chinese New Year Campaign
Elizabeth Arden wanted a unique campaign for the 2023 Chinese New Year, the year of the water rabbit. Their goal was to create a campaign that was both cut-through and magical for the Chinese consumer. With this goal in mind, our design and creative production teams collaborated to create a score of key visual assets. Facilitated by my creative director, I supported the art direction process in pre- and post-production, as well as on set. 


CONCEPT DESCRIPTION

The Red Door in the Woods
Our CGI video features our curious rabbit, made of glistening water particles, as they make their way on a journey through the woods they pass by Elizabeth Arden products and lead us to a celebratory scene of fireworks. Visually, the campaign is unique due to the rich green color theme in a generally red dominant environment for Chinese New Year, creating a magical, stand-out experience.





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