Yellow Professional Brand, Packaging, & Art Direction Revamp Brand, Packaging, & Art Direction Revamp
Alfaparf Milano, an international haircare brand and parent company of Yellow Professional, came to us with a goal to elevate and reposition the brand for a more modern day customer. With this goal in mind, the result of this branding revamp was an updated visual identity and brand strategy, one that resonates with a diverse, modern audience while maintaining and emphasizing Yellow Professional's core values of inclusivity, playfulness, and authenticity.
Agency — Front Row
Creative Director — Caitlin Clingman
VISUAL NORTH STAR
Global. Fun. Real.
Our visual identity was guided through the revamped brand strategy, by the principles of being "Global, Fun, and Real."
This means creating a brand that celebrates the rich diversity of hair types and cultures worldwide, embraces a playful spirit, and communicates authenticity in every interaction.