Yellow Professional HaircareBrand, Packaging, & Art Direction Proposal Brand, Packaging, & Art Direction Proposal
Alfaparf Milano, an international haircare brand and parent company of Yellow Professional, came to us with a goal to elevate and reposition the brand for a more modern day customer. With this goal in mind, the result of this branding revamp was an updated visual identity and brand strategy, one that resonates with a diverse, modern audience while maintaining and emphasizing Yellow Professional's core values of inclusivity, playfulness, and authenticity.
VISUAL NORTH STAR
Global. Fun. Real.
Our visual identity was guided through the revamped brand strategy, by the principles of being "Global, Fun, and Real." This means creating a brand that celebrates the rich diversity of hair types and cultures worldwide, embraces a playful spirit, and communicates authenticity in every interaction.