SeaspireBranding, Web Design, & Art Direction
Founders Camille Martin, PhD. and Leila Deravi, PhD. approached Front Row (formerly School House) to create the full brand identity and website for their sea-inspired technology company providing safe and sustainable suncare through the power of their patent-pending ingredient, Xanthochrome™. Both seasoned researchers in the world of cosmetics, they actualized this skin-tech concept and we brought it to life visually. With a proprietary ingredient derived from cephalopods, we turned to the sea for inspiration, creating a visually identity that fuses the beauty of nature with the modernity of innovative science. As the creative on this account, I was responsible for the key elements of the visual identity, art direction, and on-set direction for the final brand imagery.
Agency — Front Row
Creative Director — Caitlin Clingman
BRAND VOICE
The worlds of suncare and skincare converge through the boundless inspiration of the sea.
We are driven by what nature’s evolution has bestowed: a new cadre of raw materials powerful enough to be
effective, yet pure enough to be safe — for everyone and the environment.