Our project objective was to create a distinct launch campaign for Anisa Beauty’s Pinnacle Skincare Brush, marrying inspiration with expert insight to: (1) Elevate the brand’s profile amongst existing and new consumers, (2) articulate Anisa’s untold expertise to increase trust and credibility, and (3) maximize product success by furthering the Pinnacle innovation story. Facilitated by my creative director, I lead the art direction process in pre- and post-production, as well as on set.
The Art of Application
Bold. Artistic. Aspirational
In this concept, we bring forth the technical superiority of Anisa’s brushes, elevating the founder as the all-knowing creative genius behind its creation. The Pinnacle Skincare Brush is positioned as the “hero” in a newly elevated skincare application experience amongst educated, forward-thinking consumers already bought into the usage of skincare tools and makeup brushes.
The Art of Application
Tagline
Skincare's Elevation Has Arrived
Secondary Statement
Introducing the Pinnacle Skincare Brush - from beauty brush connoisseur, Anisa Telwar Kaicker.
Experience an unparalleled unison of skincare and application artistry, naturally designed for your unique face shape.
Supporting Narrative
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