Victor Ospina

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Graphic Designer & Art Director
INSIABrand, Packaging, & Art Direction Proposal                                   Our project objective was to define and curate branding for a new skin-focused beauty brand, "INSIA." Our brand identity blends timeless elegance with joyful sentiments that can appeal to any age. Our color palette is inspired by the ocean through an ownable color pairing of kelp green and ocean blues. A diverse textural palette of smooth and glassy versus rough and tactile gives the branding a sensorial experience similar to the ocean. Facilitated by my creative director, I owned the production of key visual idenity deliverables in the logtotype and supported the production of art direction deliverables in the concept stage.

Agency — Front Row
Creative Director — Caitlin Clingman

CONCEPT DESCRIPTION

Essentials with intention.
A conscious skincare ecosystem that meets you 
where you are.

Whether you’re looking for the quick start guide or 
ready to dive deep.

GUIDING WORDS

Aquatic. Azure. Eventide. Glassy.
Pictorial. Textural. Uplifting. 
LOGOTYPE



CUSTOM ICONOGRAPHY 

COLOR PALETTE 



TYPOGRAPHY HIERARCHY



PHOTOGRAPHY ART DIRECTION - CAMPAIGN IMAGERY

Campaign models are captured in eventide lighting — that magical, golden-hued lighting from the end of the day. They look happy and confident in their skin.

PHOTOGRAPHY ART DIRECTION - PRODUCT HERO
Our product hero imagery uses natural backdrops with a single, essential product in hand. Sky blue to 
eventide lighting adorns our backdrops. At times we capture product at extreme angles for dramatic effect. 




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